It is particularly important for children below the age of 12 to maintain a healthy diet in order to have a strong immunity against viral infections. Parents and caregivers are concerned over this matter especially after the COVID-19 outbreak which disrupted everyone’s life. In spite of children being fully vaccinated, parents are still not letting their guard down. Many worried parents have been searching high and low for immunity-boosting supplements such as Vitamin C, D and zinc for their children.
The chart below shows the increased demand of kids’ immunity-boosting products across Asia Pacific.
On the other hand, black elderberry is a rising star ingredient that has caught the public’s attention for its clinically-proven ability to boost one’s immune system and relieve upper respiratory tract infections such as common cold and flu in just a few days! Whilst it may sound like a newly discovered immune-boosting ingredient, in fact, black elderberry has been used traditionally for its healing and anti-inflammatory properties for over a thousand years. Its resurgence in popularity explains the launch of BeNourishTM Kids’ Gummies product series.