Plants are rich sources of diverse bioactive compounds with high antioxidant potential. Elderberry was featured in Mintel as one of the ingredients to watch. Elderberry, particularly Sambucus nigra (commonly known as European elder) has been used for centuries to fight upper-respiratory infections, supply the body with antioxidants and boost immunity in the form of teas and syrups. Native to the Americas and Europe, the sweet and sourish fruit is low in calories and is packed with vitamin C, dietary fibre and antioxidants in the form of phenolic acids, flavonols and anthocyanins.
According to a recent study from Journal of Functional Foods, the ancient herbal remedy elderberry can help fight against influenza. The study has shown that compounds from elderberries can directly inhibit the virus’s entry and replication in human cells, and can help strengthen a person’s immune response to the virus.
Mechanism of Action:
- Block the key viral proteins responsible for both the viral attachment and entry into host cells
- Inhibit viral propagation at later stages of the influenza cycle of the infected cells
- Stimulate the cells to release certain cytokines that coordinate efficient immune response against the invading pathogen
Other Benefits:
- Counteract oxidative stress
- Regulate blood pressure
- Reduce glycaemia
- Anti-tumour potential
- Increase the activity of antioxidant enzymes in the blood plasma
- Reduce uric acid levels

